Facebook advertising can be tricky. With planning, it can be a lucrative and reliable source of leads and sales. But, it can also be an expensive lesson.
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The more you know about the people you’re advertising to, the better your ads will perform. This is why many business owners love advertising on Facebook. There are so many options for audience targeting.
One option is Facebook Custom Audiences. With Custom Audiences, you can retarget people who have interacted with your business already. For example, customers and website visitors.
When you market to a Custom Audience, you know exactly who is seeing your ads. Your messaging can be laser-targeted and create a facebook lookalike audience. This will help you increase your conversion rate and get a better return on investment.
Here is what we’ll cover in this video:
00:52 Steal Your Competitor’s Audience
01:58 Create Insanely Precise Audiences
05:14 Save Money on Your Facebook Ads
05:53 Run Your Ads Through Influencers
07:28 Use Insight Tools for Smarter Audiences
— RESOURCES —
► Google Tag Manager https://tagmanager.google.com/
► Upwork https://www.upwork.com/
► Facebook Ads Library https://www.facebook.com/ads/library/
► Facebook Audience Insights Tool https://www.facebook.com/business/insights/tools/audience-insights
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