As a global community, we can secure the futures of small businesses. We’ll illustrate why small businesses make a big impact and why we should support them.
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An increase in online shopping and adoption of alternative delivery methods are the most obvious trends. But what the pandemic has also uncovered—call it a silver lining—is an increased sense of community. We are all in this together. And our communities rely on the small businesses at the heart of them.
Small business owners have been hit especially hard by the measures and government mandates set to keep people safe. Many self-employed people have been forced to close their doors. According to one report, during the first three months of the pandemic’s surge in the US, small business revenues were down 40% overall, and 40% of small businesses closed. Some may not reopen. Others have made clever pivots to service their customers without human contact.
We have choices right now.
We, as a global community, can secure the futures of those resilient independent business owners and help them shine. This year, consider diverting your dollars from big-box stores to local businesses—you may even discover a new favourite destination for buying gifts.
Here is what we’ll cover in this video:
00:53 Small Business Lead to Innovation
01:09 Small Businesses Help the Local Economy
01:59 Small Businesses are Sustainable Shopping Alternatives
02:35 Small Businesses Put Customer Experience First
03:40 The Idea
06:03 The Product
07:54 The Branding
09:09 The Platform
11:29 The Marketing Skills
— RESOURCES —
► Upwork https://www.upwork.com/
► Canva https://www.canva.com/
► Udemy https://www.udemy.com/
► How to Support Small Businesses—with 100+ Gift Ideas to Get You Started https://bit.ly/3FlZrcg
► 13 Home Based Business Ideas That Let You Work From Home https://bit.ly/3FlZtAU
► How to Start an Ecommerce Business: Build, Launch, and Grow a Profitable Online Store https://bit.ly/3Jb617U
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