Why is customer retention so important? What is the lifetime value of a customer? These are the questions we are here to answer in this video.
You’ve heard it time and time again. It’s cheaper to get current customers to make a repeat purchase than it is to find new customers. It’s true for many businesses, especially in the crowded ecommerce arena where clicks and conversions always seem to be increasing in cost.
When was the last time you looked for opportunities to re-engage customers to get them to come back? If you’ve yet to market to current customers after the sale, now is a good time to build a cohesive strategy for customer retention.
Here is what we’ll cover in this video:
02:06 Why is Customer Retention so Important?
03:24 Who Should Be Focusing on Retention?
04:03 When Should You Focus on Retention?
05:50 How to Boost Customer Retention
10:34 How to Measure Customer Retention
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