Ecommerce Product Packaging Design and Unboxing Tips for 2021

Product packaging is the most direct touch point with a customer. It also happens to be one of the most underused marketing opportunities.

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The market for ecommerce goods has changed drastically over the last decade. The demand for product packaging solutions to handle shipping and logistics, as well as to create a unique customer touchpoint, has grown alongside it, with a total market value of $61.55 billion dollars expected by 2025.

For ecommerce businesses, shipping and fulfillment represents the most direct touch point and connection with a customer. It also happens to be one of the most underused marketing opportunities.

Packaging came out of a need to protect products during the shipping process, but focusing solely on function means you might be overlooking the potential marketing impact of your e-commerce packaging. Done well, a branded packaging and unboxing experience is a chance to deliver a functional product and create a memorable moment for your customers.

Here is what we’ll cover in this video:
00:00 Introduction
01:04 What is Product Packaging
01:35 Why is Product Packaging Important
05:34 Types of Packaging and Their Uses
08:23 Reminders and Resources

► Product Packaging: How Top Brands Design Memorable Unboxing Experiences to Delight Their Customers
► Shopify Shipping Calculator
• InstaBox (Canada)
• Fantastapack
• Arka
• Custom Boxes Now
• Any Box Today (Now called Wolf Pack)
• Refine Packaging
• Box Geek
• Custom Boxes And Packaging
• Inke (Australia)
• noissue
• Digiwrap
• Tape Jungle
• Arka
• Envelopes
• Hero Packaging
• Sticker You
• Sticker Giant
• Sticker Mule

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