Product packaging is the most direct touch point with a customer. It also happens to be one of the most underused marketing opportunities.
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The market for ecommerce goods has changed drastically over the last decade. The demand for product packaging solutions to handle shipping and logistics, as well as to create a unique customer touchpoint, has grown alongside it, with a total market value of $61.55 billion dollars expected by 2025.
For ecommerce businesses, shipping and fulfillment represents the most direct touch point and connection with a customer. It also happens to be one of the most underused marketing opportunities.
Packaging came out of a need to protect products during the shipping process, but focusing solely on function means you might be overlooking the potential marketing impact of your e-commerce packaging. Done well, a branded packaging and unboxing experience is a chance to deliver a functional product and create a memorable moment for your customers.
Here is what we’ll cover in this video:
01:04 What is Product Packaging
01:35 Why is Product Packaging Important
05:34 Types of Packaging and Their Uses
08:23 Reminders and Resources
— RESOURCES —
► Product Packaging: How Top Brands Design Memorable Unboxing Experiences to Delight Their Customers https://bit.ly/3AJfvm0
► Shopify Shipping Calculator https://bit.ly/3CH6jzi
• InstaBox (Canada) https://www.instabox.com/
• Fantastapack https://www.fantastapack.com/
• Arka https://www.arka.com/
• Custom Boxes Now https://customboxesnow.com/
• Any Box Today (Now called Wolf Pack) https://wolfpack.ca/
• Refine Packaging https://refinepackaging.com/
• Box Geek https://www.boxgeek.com/
• Custom Boxes And Packaging www.customboxesandpackaging.com
• Inke (Australia) https://inke.com.au/
• noissue www.noissue.co
• Digiwrap https://digiwrap.com/
• Tape Jungle https://www.tapejungle.com/
• Arka https://www.arka.com/
► ENVELOPES & MAILERS
• Envelopes https://www.envelopes.com/
• Hero Packaging https://www.heropackaging.com/
• Sticker You https://www.stickeryou.com/
• Sticker Giant https://www.stickergiant.com/
• Sticker Mule https://www.stickermule.com/
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