In this video, I’m sharing three ways to generate free press for your business or personal brand. Generate press for Instagram verification or Twitter verification, creating backlinks to your website, or to raise your profile and credibility as an expert. I’ll share my favorite free tools for generating press, including relevant hashtags to follow on Twitter, media services (with free plans) that help you connect with journalists, and finally, a savvy way to use Google Alerts to find journalists and competitors being mentioned in the media.
AUTOMATION – ZAPIER: http://zapier.com
AUTOMATION – IFTTT: http://ifttt.com
HARO BY CISION: http://helpareporter.com
GOOGLE ALERTS: http://google.com/alerts
Phil deconstructs digital marketing and social media to empower leaders, corporations, employees, and entrepreneurs. His insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few. Phil has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, Cairo, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles.
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