How to Build a Buyer Persona for Your Online Store

You think you might know your customers, but do you really? In this video, you will get to know your target audience better by building a buyer persona.

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In addition to providing products and services for customers to purchase, a major part of a retailer’s time is often spent getting the attention of those customers.
Getting your prized products in front of as many eyes as possible is one of the primary goals of almost every entrepreneur. But what if you could optimize your promotion efforts?
One way to resonate with current and potential customers is getting to know them by building a buyer persona.

This guide will walk you through how to figure out who your target audience is, reach them, and keep them around to improve sales and retention in your business.

Here is what we’ll cover in this video:

00:00 Introduction
01:32 How to Build a Buyer Persona
04:17 Where Do We Collect Our Data?
08:56 The Benefits of Buyer Personas
10:22 Cool Tools

► Finding Your Ideal Customer: How to Define and Reach Your Target Audience
► Buyer Persona Template
► Hubspot Make My Persona
► Market Explorer by SEM Rush
► ShopSense – Buyer Persona

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