Product pages should be convincing more people to add products to their carts. In this video, we will give expert advice to improve your product pages.
Your product page is where the majority of your customers finally make the decision to either buy your product or leave your store. Unfortunately, it’s an often-neglected part of the sales funnel.
While most store owners tend to focus on improving their checkout page or landing page, or tweaking what happens after a visitor adds a product to their cart, customers won’t get that far unless you create solid product pages that convert.
Product pages exist to tell customers why your product is awesome, explain which needs it fulfills or problem it solves, and list the details a customer needs to see in order to make a buying decision. Beautiful photos of your product and well-written product descriptions are important, but they’re also the table stakes—there’s a lot more you need to get right in order to make a great product page.
To help you with ecommerce optimization, let’s review a few timeless ways to improve your product pages.
Here is what we’ll cover in this video:
00:55 What Makes a Great Product Page?
02:20 Do You Have a Clear Call to Action?
03:20 Do You Have Great Product Photography?
05:06 Do You Link Your Images to Your Variants?
06:12 Do You Have the Right Amount of Detail?
08:14 Do You Have a Well-Branded Product Page?
09:16 Do You Have Aspirational Content?
10:18 Do You Have Content that Sounds Human?
11:18 Does Your Product Page Elicit Trust?
► If you’re here looking to get started building an online business but aren’t sure what to sell and need help finding a product, make sure you check out our free, 40-minute webinar that will teach you how to find winning product ideas, how to validate them, and how to get started. Just click the link in the description below to get started with this free training now. https://bit.ly/3nf3I9i
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► Tabs by Station https://apps.shopify.com/tabs-by-station
► Product Reviews https://apps.shopify.com/product-reviews
► Product Page Tune-Up: 9 Timeless Ways to Increase Conversions https://bit.ly/2S1GJD6
► How to Optimize Your Product Pages For More Sales: 11 Expert-Recommended Tips https://bit.ly/3awQMqb
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