I’m sharing my social media trends for 2021! These are my predictions. First, short form video will continue to rise—thanks to TikTok and Instagram Reels, there’s an expectation that you need to grab your audience’s attention in just a few seconds. I also expect advocacy through content to continue, where creators are vocal about “standing” for something. Live video will continue as a trend in 2021, given it is both engaging and efficient for content creation. I also expect social commerce and personalization in advertising to grow, as brands can access data that enable them to have incredibly targeted ads.
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Phil deconstructs digital marketing and social media to empower leaders, corporations, employees, and entrepreneurs. His insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few. Phil has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, Cairo, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles.
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