Value Propositions: What They Are and How to Create Them (with Examples)




What makes customers buy our products? In this video, we’ll learn what drives people to choose your product, along with some value proposition examples.

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— RESOURCES —
► Value Proposition Design Book – Strategyzer https://www.strategyzer.com/books/value-proposition-design
► What’s a Value Proposition? It’s What Your Business Does Better Than Anyone Else https://bit.ly/2TS8srb


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Why do your customers buy from you? What motivates people to choose you, to choose your products over the hundreds of alternatives? What makes your company, and your products, better than the rest?

The answer: your value proposition.

If you can perfect your value proposition canvas, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.

Here is what we’ll cover in this video:
00:00 Introduction
00:37 What is A Value Proposition?
04:09 Customer Jobs
05:21 Customer Pains
05:56 Customer Gains

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