What is a SWOT Analysis? How to Make One For Your Business (Plus a Free Template)

“SWOT analysis” sounds intimidating – it’s not. In this video, we’ll explore why the SWOT analysis will be helpful for your business now, and in the future.

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Running a business is hard work. With so many different things pulling at your attention, it’s easy to get caught up in the minutia at the expense of the big picture.

The only way to make sure your business sticks around for the long haul is to periodically step back and look at things from a broader perspective.

That’s where SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats—comes in. Knowing how to do SWOT analysis will push you to look at the potential of your ecommerce business. You won’t just examine how your company is performing today, you’ll investigate how it’s going to perform next week, next month, and even next year.

Here is what we’ll cover in this video:
00:00 Introduction
01:02 What is a SWOT Analysis?
04:25 Strengths
05:11 Weaknesses
06:15 Opportunities
07:29 Threats

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