What is a Unique Selling Proposition? How to Create One (Plus 5 Examples to Inspire You)




What is a unique selling proposition? In this video, we will cover how you can stand out amongst an ocean of businesses.

Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about.

Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different from another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in.

That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions.

Here is what we’ll cover in this video:
00:00 Introduction
01:05 What is a Unique Selling Proposition?
04:03 USP Examples
07:52 How to Create your Own USP
09:53 USP – Defining Your Competitive Edge

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